Process
INCLUSION AND COLLABORATION
Our process fosters teamwork and shared success
Active Listening
Listen and learn.
Collect stakeholder input and form a comprehensive understanding of the brand and business needs.
Insight Share-Out
Uncover and share insights that inform a clear understanding of brand opportunities Collect stakeholder input and form a comprehensive understanding of the brand and business needs.
Strategy and Framework Construction
Create a framework that defines the vision, identifies the problem to solve and frames design needs to create a strategy for solutions.
Action Plan
Connect the vision and strategy with an achievable plan that ensures on-time and on-budget delivery.
Design
This is the fun part, where we deliver the outcome of our strategy. Starting with designing experiences, stores, resorts or golf courses, our designers are experienced, innovative, and apply a fresh approach.
DESIGN DEVELOPMENT AND PROJECT MANAGEMENT
Extend the design and identify resources needed for project success. Seek, vet and manage experts to align all teams in gaining consensus on project objectives, timeline and budget. Maintain design standard and implementation through project close out.
01
Concept Evaluation
Juxtapose the concept with the agreed-upon criteria.
- Does it represent our story?
Experience design: - Does it deliver on the brand promise?
- Is it unique and can it be built?
02
Design
Apply the design concept
We design process, marketing, experiences, mixed use developments, resorts, products and golf courses
TESTIMONIAL
Jill has an incredible energy, passion and understanding for people. She led a large and varied team on our conceptual project and had an incredible knack for distilling all the detailed and rote information back to the core, vital human-centric elements that were needed for our hospitality venture. If your business somehow engages with people, then you want Jill on it!
MAX SEEL
Founder, Farm + Feed